“The first Serpent Bohème watch was introduced in 2011 to answer a selected request of the Middle Eastern market,” Hélène Poulit-Duquesne, the company’s chief executive, stated in a video name. It had an 18-millimeter case flanked by two diamond-studded teardrops and a bracelet of broad gold hyperlinks. Once confined to only the most formal events, pearl jewellery has turn out to be an everyday staple.
- Across all its banners, the company has leaned into newness that stimulates customers to come back in, browse and purchase, with sell-through of new SKUs up by 30% within the third quarter.
- In its designs,